B2B for a bank. Exciting? Not really. Relatable? Even less. Until we made it so.
For Sparkasse’s new campaign Bereit für alles, was kommt, we turned the invisible into the tangible. Sparkasse is not only germany biggest bank, but also a powerful supporter that gives entrepreneurs the confidence to act, take risks, and shape the future - thanks to their services and their expertise.
Bereit für alles, was kommt.
SPARKASSE
Year: 2025
Agency: Scholz & Friends
Role: Idea, Concept, Art Direction
CCO:
Marielle Wilsdorf
Executive Creative Director:
Alexander Grapp
Creative Directors:
Sertan Oyman, Christoph Malik
Creative Team:
Ophelia Dartey, Theresa Hagen
Junior Art Director:
Sarah Preuß
Account Manager:
Maik Berbalk
Jennifer Rafiq-Dost
Production:
Tony Petersen Film
Director:
Bastian Glaesner