When McDonald’s brought the Friends Menu to Germany, we knew fans wouldn’t just want to taste it… they’d want to live it. So instead of doing yet another fast-food promo, we built a place where fandom could explode IRL. The Friends Hub — right in the heart of the city. A pop-up packed with creator moments, trivia battles, meet & greets, hidden show easter eggs, and the first exclusive bites of the Friends Menu served in a collector’s box. #winning