Kids online. Fun to share? Sure. Safe? Not really. Over 75% of parents share their kids' data on social media, unaware of how it could impact their future. Because with the rise of AI and deepfake technology, it's easier than ever to abuse this data. As Europe's biggest telcom provider, Deutsche Telekom wanted to send a wake-up call to parents all around the globe before it's too late.
A Message from Ella
DEUTSCHE TELEKOM
Year: 2023
Agency: DDB Germany
Role: Idea, Concept, Art Direction
Agency Producer:
Meike van Meegen
Planner:
Gillian Orth
Sr. Account Manager:
Florian Kröger
AR-Filter Design:
Patrick Huber
Machine Engineering Lead:
Dennis Leonov
Production:
Tempomedia Berlin
Post Production:
SPC / Supercontinent
Music / Audio:
Supreme Music
CCO:
Diana Sukopp, Jens Pfau
Richard Brim
CSO:
George Strakhov
Managing Director:
Christina Antes
Creative Directors:
René Herder, Christian el Asmar
Creative Team:
Ophelia Dartey, Lars-Frederic Rexa
Sr. Copywriter:
Fabio Santos, Simon Schaffhoefer
Sr. Art Director
Daniel Deckarm