Life insurance. Exciting? Not exactly. But important? Absolutely. That’s where we stepped in. When we won ERGO as a new client, the mission was clear: make term life insurance human, relatable, and memorable, not through policies and numbers, but by showing why it matters. Parents give their all every day and we thought, why not show insurance the same way? Einfach, weil’s wichtig ist. Simply, because it matters. The campaign turned the intangible into moments everyone recognizes, laughs at, and feels. The campaign isn’t about insurance: it’s about love, care, and the little things that make life worth protecting.